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Business Development

In 2013, North Star Alliances facilitated a partnership between two of our clients, L.A. Care Health Plan and Chivas USA (the former Major League Soccer Team in Los Angeles), to bring healthy lifestyle education and resources to Los Angeles County. North Star Alliances planned and executed events in heavily underserved communities featuring Chivas USA soccer clinics, health insurance education and enrollment by L.A. Care, free health screenings, and various agencies and community organizations hosting information booths, such as the YMCA, Los Angeles County Community and Senior Services, and 211-LA County. By leveraging our business partners and implementing a strategic grassroots marketing plan, North Star Alliances brought the excitement of soccer and the importance of healthy living together to improve the health of our communities and build brand awareness and engagement for our clients. For more photos of our L.A. Care and Chivas USA Health and Fitness Festivals, please visit our Facebook page.