Building strategic relationships is the foundation of every effective business development initiative. North Star Alliances implemented a multi-tiered strategic public relations campaign to promote the grand opening of L.A. Care Health Plan’s Family Resource Center in Pacoima, CA. North Star Alliances planned and executed a ribbon cutting ceremony that brought together elected officials, directors of community-based organizations, and other influential leaders within the community. In addition to the ribbon cutting ceremony, North Star Alliances organized a grand opening event for the public that featured community resource booths and entertainment from various cultural groups and performers. Finally, North Star Alliances coordinated a reception for health care providers in the community to introduce them to the new Family Resource Center and the services they provide. Visit our Facebook page for more photos of the grand opening of L.A. Care’s Family Resource Center in Pacoima.